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Jenny Yoo

Jenny’s passion was to create and design her own collection of bridesmaid dresses. Upon starting her business, she recognized the absence of understated, yet uniquely stylish, quality bridesmaid dresses. She combines her visionary and creative expression with her corporate background experience to create a fresh, modern approach to dressing today’s bridesmaids.

Jenny’s clear vision and motivation for redefining today’s bridesmaids has driven her company’s rapid success of recognition in the bridal industry. Jenny understands that while weddings are a tradition, rules can and need to be broken. Her modern yet elegant designs emphasize her philosophy that one must evolve with the footsteps of today’s changing times. She launched her first collection of

bridesmaid dresses in November 2002. It was the beginning of her successful road to make a mark and create a new niche in the bridal industry.

In such a short time, her reputation has blossomed and she has been featured in countless editorials and televised media coverage. Several of Jenny’s dresses have been featured on NBC’s The Today Show in its “The Today Show Throws a Wedding” for the past 3 years and in 2005, her dresses won the prestigious top prize. She has been featured in numerous publications like InStyle Weddings, Martha Stewart Wedding, Town & Country and many more.

Jenny’s vision, direction, and designs are refreshing and continues to raise the bar in the industry to redefine bridesmaids.

Services / Products

Bridesmaid Dresses / Wedding Dresses


Based in New York, available worldwide online at: Nordstrom   |   BHLDN

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