Starting off with custom and bridal orders from a very humble workshop in the label’s formative years, Alia the Creative Director of the brand, has since become one of Malaysia’s leading fashion designers.

From there, the Alia Bastamam brand has expanded into the diffusion label Alia B., skewing more focus on the expansive ready-to-wear market, while the high-end Atelier line still keep focus on a private clientele and the Bridal line keeps sight of the brides-to-be.