It all began one serendipitous day in 2003 when Serena, a freelance artist and designer, stopped into a Mill Valley baby boutique owned by Lily, a former Microsoft manager turned entrepreneur. Within an hour of meeting, the unlikely pair had decided to form a new company. Eight short months later, they launched their first collection of bedding for the nursery and children’s rooms, showcasing Serena’s original fabric patterns. An instant hit, the fresh designs became the go-to choice of tastemakers and celebrity moms alike.

Customers fell in love not only with our children’s bedding, but the spaces we created to showcase them in our catalogs. The overwhelming response inspired our natural evolution into the rest of the home—from furniture and décor to custom upholstery and one-of-a-kind works in our Art Collection.

We believe that the formula for a beautiful home is different for everyone. It’s not about subscribing to one look or following a set of rules. It’s about trusting your instincts and making it up as you go. Finding your personal style and owning it. Living well with your inner circle of family and friends. It’s about honoring your sense of adventure and finding the spirit of California wherever you are.